Earth Day 2024: Five Reasons To Be Optimistic According To Earthrise Studio’s CEO, Alice Aedy
Don't let eco-anxiety take over and instead read Alice Aedy's insights of what is going right with climate activism in 2024.
It can be hard to switch off from climate doom. Thanks to social media, we can witness the intense floods in Dubai, wildfires in Spain, deadly heat waves in West Africa and the devastating effects of climate migration, all in real time wherever we are, through our phones.
Although it’s good to be switched on to what’s happening around the world, this onslaught of sensational news headlines can also lead to numbness, desensitisation and hopelessness in the face of the climate crisis. At Earthrise, we see storytelling as an antidote to this. Where headlines and facts lose meaning, stories can change hearts and minds: studies show we are 22 times more likely to remember a story than a fact. In a media landscape dominated by climate doom-ism, it’s important to remember that the climate crisis is also being matched by innovation, change and progress that show another world is possible - and we must tell these stories too.
READ MORE ABOUT ECO-ANXIETY HERE
So in celebration of solutions this Earth Day, here are five reasons to be optimistic about the future of our planet...
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